Starting a business in the thick of the pandemic is not the easiest road to success, but Reels and other short-form video options have helped propel direct-to-consumer beauty brand Youthforia to four times the revenue in 2022 than it took in the previous year. “Not going out and seeing people, I realized makeup was part…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down
Trump Grants TikTok a Second 75-Day Extension, Pushing Deadline to Mid-June
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys