November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DTC Beauty Brand Youthforia Rides the Reels Wave

Starting a business in the thick of the pandemic is not the easiest road to success, but Reels and other short-form video options have helped propel direct-to-consumer beauty brand Youthforia to four times the revenue in 2022 than it took in the previous year. “Not going out and seeing people, I realized makeup was part…
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