November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NHL Partner MassMutual to Debut ‘On and Off the Ice’ Spot During Winter Classic

Boston Bruins defenseman Charlie McAvoy and his father star in “On and Off the Ice,” a new spot from National Hockey League partner MassMutual. The spot will debut during the 2023 Discover NHL Winter Classic Jan. 2, when McAvoy’s Bruins will host the Pittsburgh Penguins at Fenway Park, home of Major League Baseball’s Boston Red…
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