The leaves are changing, temperatures are dropping, and everywhere you look are ghosts, ghouls, skeletons, black cats, boogeymen--and marketers conjuring...
Year: 2022
YouTube began rolling out a refreshed look Monday, saying it will gradually be extended to all users over the next...
Art enthusiasts can visit the Louvre Museum without leaving Pinterest. The platform and the iconic cultural institution teamed up on...
Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah?...
Adidas' most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard,...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add...
Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita...
The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print...
AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media?...