Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add more is to perform better. We know acquisition is an expensive business, with a cost that’s multiple times higher than retaining existing customers. So if acquisition is more costly than retention, why do we glorify…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Billups acquires Billie Media and expands into Australia and New Zealand
Apple Crushes Paint Cans and a Piano to Spotlight Its Thinnest Product Ever
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO