Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...
Year: 2022
AUCKLAND, Today: GroupM New Zealand has named Hannah Rowley as client services director to lead Mindshare and drive its Good...
Young people are facing a crisis of confidence amid fallout from the pandemic and economic turmoil, according to research from...
AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding...
There’s just two weeks left to enter the 2022 TVNZ-NZ Marketing Awards. This year’s expanded awards programme has several new categories,...
Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV,...
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves...
Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison...
WHANGAMATA, Today: NZME weekly newspaper The Hauraki-Coromandel Post is in the market for a new editor. The role is based...
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves...