May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator

Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV, VH1, CMT and Logo chief Chris McCarthy added Paramount Network (and several other ViacomCBS cable networks) to his purview in late 2019, the exec was tasked with turning around the network and making it profitable….
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