Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...
Year: 2022
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
AUCKLAND, Today: Rockit Apple global marketing GM Julian Smith – fresh from collecting Rockit’s Gold, Silver and Bronze at the...
What if bad behaviors on dating apps played out in real life? They might look even more absurd. Dating app...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage...
AUCKLAND, Wednesday: Discovery ANZ has announced a key internal promotion, with NZ-based Kerry Leonard appointed to the senior manager –...
LinkedIn is getting into the podcasting game with Wednesday's debut of the LinkedIn Podcast Network Presented by Verizon. The pilot...
If there’s one trend that’s putting everyone in the ad ecosystem through their paces, it’s signal loss. Apple’s AppTrackingTracking framework...
AUCKLAND, Today: The use of lovable characters and emotional storytelling has seen ASB’s Ben & Amy voted New Zealand’s favourite...
There's been a recent flurry of stories about extreme scammers, from Netflix's The Tinder Swindler and Inventing Anna to British...