If there’s one trend that’s putting everyone in the ad ecosystem through their paces, it’s signal loss. Apple’s AppTrackingTracking framework (aka, its consent requirement) caused data – and digital ad revenue – to evaporate. As a result, Meta’s stock is in decline, and the fortunes of companies that rely on Facebook to fuel their marketing are also… Continue reading »
The post The Big Story: Ad Tech Ripples From Signal Loss appeared first on AdExchanger.
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