November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertisers, Here’s How To Stop Losing Money On CTV

Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert Pols, PhD, director of connected TV and new channels at Adjust,

The post Advertisers, Here’s How To Stop Losing Money On CTV appeared first on AdExchanger.

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