With over half of all TV now consumed via streaming services, measuring it in a granular way is possible for the first time. Given this newly-available feedback loop, Jason Fairchild,
The post Applying The Scientific Method To TV Attribution appeared first on AdExchanger.
More Stories
Hawaii Reporter Moving to Oregon Fox Station
Xfinity Welcomes Fortune-Seekers to the Mythical World of Boomtown
Dismantling Google Will Not Fix the Adtech Ecosystem