November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture

The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. And while divesting its ad tech units will certainly shake up the display ad ecosystem, not all the outcomes would necessarily be beneficial for marketers. The Department of Justice (DOJ) is pursuing a divestiture of Google’s sell-side ad…
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