A paw-fect pitch win

AUCKLAND, Thursday: Following a “rigorous” pitch process, OMG media agency Hearts & Science has been selected to handle all strategic media services for leading pet care provider Animates.

At press time, Animates had yet to identify the incumbents.

Marketing manager Nathalie Moolenschot said: “Animates currently has 44 retail stores and 18 veterinary clinics nationwide.

“We’re impressed by the rigour Hearts & Science presented to us, and immediately knew that they were the partners to help us.”

“With the business aiming to grow significantly over the next five years, Animates required a partner that not only understood their purpose but could also deliver data led innovation and media smarts to support business growth and connect with animal lovers across their uniquely personal journeys.

“We’re thoroughly impressed by the retail experience, digital rigour and energy that Hearts & Science presented to us, and we immediately knew that they were the partners to help us drive our business forward.”

Hearts & Science MD Rebekah Gierlinska said: “We’re excited to be working with Animates – a much-loved brand for New Zealand pet owners, with exciting opportunities across their portfolio.”