November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AI-Generated Content Is Here. Should Advertisers Buy It?

Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how the influx of this content impacts ad-buying decisions. Unlike journalists, marketers have so far expressed little anxiety…
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