December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Heinz Puts Super Bowl’s Use of Roman Numerals on Trial

International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl–or LVII as it’s branded. Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company. It…
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