December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

So I’m A Third Party, Not A Service Provider. Now What?

Companies throughout the ad tech ecosystem are reckoning with the fact that, due to the revised definition of “business purpose” in the CPRA, they may no longer qualify as “service

The post So I’m A Third Party, Not A Service Provider. Now What? appeared first on AdExchanger.

AdExchanger