December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles

To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games’ action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo. Created by DDB-owned creative production company Cain&Abel,…
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