Veteran CMOs are familiar with the following scenario. The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry...
Month: January 2023
Geoffroy Martin was promoted to CEO of Ogury. Martin joined as COO a year ago, switching from Criteo to the...
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years,...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
YouTube said Monday that revenue sharing will begin for creators of YouTube Shorts Feb. 1, enabling them to earn money...
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
The Shop tab will no longer appear on the navigation bar at the bottom of the Instagram application, starting next...
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided...
If you don't have brand positioning, you won't have a brand for long. But what is brand positioning, and what...