November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Brands Feed Off Big Super Bowl Energy Without Being in the Game

Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $ 7 million per spot to be in the game. Some opt for the regional route, buying in select markets to save cash while others decide to hop on the Big Game bandwagon by advertising around the game without actually being…
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