November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Heineken Attracts (And Measures) Attention

For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage brand conducted its first experiment with attention metrics.

The post How Heineken Attracts (And Measures) Attention appeared first on AdExchanger.

AdExchanger