December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DraftKings Bets Big on Kevin Hart and Free Wagers in Latest Super Bowl Spot

When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight permitted online wagering. Its luck has changed somewhat since. That year, DraftKings largely promoted its daily fantasy sports game and a $ 55 million in-game prediction competition with two 15-second Super Bowl ads. Last year, it…
Adweek Feed