May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fox’s Super Bowl Promo Strategy Is Going to the Next Level

On Wednesday, Fox revealed it took in $ 600 million in ad revenue for Super Bowl Sunday, with some in-game 30-second spots going for north of $ 7 million. So when time is money (literally, millions of dollars for seconds), it doesn’t leave the network endless hours for self-promotion during the game. “I’d love to tell you…
Adweek Feed