November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Getting Back to the Basics of Human Connection

Advertising is the only language of communication between the consumer and the brand. If you personify brands, and a consumer’s experience with a product is the equivalent to a romantic courtship, then advertising is really about establishing the trust that gets you there. It’s about uncovering, understanding and linking the needs and aspirations of one…
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