Sandpiper grows NZ presence with new appointments

Strategic communications and public affairs consultancy Sandpiper, has announced the appointment of Camille Middleditch as Associate Director and Charlotte Whale as Senior Consultant, growing its presence in New Zealand.

Middleditch joins from a local full-service communications consultancy and will support the growth of Sandpiper across the New Zealand, Australia, and Asia markets. She has over 14 years’ experience in corporate communications and ESG advisory in New Zealand and the UK, working with clients across a range of industries including Schroders, Burberry, Sage, Palo Alto Networks, Fullers360, Exsurgo, AUSTREX NZ, and Doppelmayr. She has also worked as an advisor in New Zealand’s Ministry for Primary Industries, the New Zealand Racing Board, and Engineering Firm, WSP.

She says she is delighted to join the growing team. “Sandpiper’s deep sector knowledge across the Asia Pacific region provides New Zealand companies with the opportunity to engage with local and international audiences informed by insights and supported by a global team of industry leaders.”

Whale has over 20 years’ experience as a journalist and producer in international newsrooms including the BBC in London and Al Jazeera English in Doha, Qatar. She has covered many of the biggest news stories to hit the headlines over the last two decades including the Mumbai terror attacks, Greek economic crisis, the Arab Spring, and the outbreak of the Syrian war.

Whale says: “I’m excited to take the next step in my career shifting my focus from journalism to communications and joining the growing team at Sandpiper. I am driven by the power of storytelling and believe that the skills, knowledge, and passion I’ve developed as a journalist will serve our clients well, supporting organisations and individuals to tell their stories in a more impactful way.”

She will work closely with Sandpiper’s New Zealand Director and Director of International Media and Crisis, Ed Brewster, to grow Sandpiper’s international media and crisis practice working with clients across Asia Pacific and globally on international media engagement, messaging, press office management, crisis management, and media training.

Both Whale and Middleditch will be based in Auckland and will advise existing Sandpiper clients in New Zealand, reporting into Ed Brewster, as well as international clients operating across the Asia Pacific region and globally.

Their appointment follows the opening of Sandpiper’s New Zealand office in December 2021, which has consultants based across Auckland and Hawke’s Bay, and acts as Sandpiper’s regional primary industries hub.

Emma Smith, Chief Executive, Sandpiper says: “We continue to see a clear opportunity in the New Zealand market to support local organisations with Asia and international growth and investment ambitions, as well as domestic strategies, particularly in the primary industries. Camille and Charlotte are both accomplished, senior practitioners who bring a wealth of knowledge and experience to our local and international clients, and I am thrilled to welcome them to our team.”

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