November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With a Recession Likely, CMOs Must Learn to Think Like CFOs

During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization, including sales, service, operations and HR. With the odds of a recession becoming more likely, it’s imperative that marketing leaders and financial decision-makers are aligned on topics like long-term strategy, where marketing can add value…
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