What Luxury’s Resilience Says About Marketing in a Downturn

Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne. With strategies rooted in experiences, excitement and escapism, mass-market brands could stand to glean a few lessons from their more exclusive peers in an increasingly tough market. Over the past 12 months, luxury has been buoyed by a post-lockdown…
Adweek Feed