Adtec leader Veridooh expands NZ presence

Adtech startup, Veridooh, has onboarded JCDecaux New Zealand, Vast Billboards, and Mediaworks to expand its independent verification solution across the New Zealand market.

Following the certification, all Vast Billboards, JCDecaux NZ, and Mediaworks clients will have access to Veridooh’s world-first verification solution for digital, static, and programmatic out-of-home campaigns.

Veridooh’s flagship solution, SmartCreativeTM, independently tracks, measures, and verifies the performance of OOH campaigns, increasing transparency and buyer confidence in the sector.

Founded in 2019, Veridooh first launched in Australia where it is the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands. Its clients include some of the biggest global brands such as Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony.

“The New Zealand market has seen the value our independent verification provides Australian advertisers and agencies and they’ve been calling out for the same solution,” says Veridooh Co-Founder Jeremy Yang.

“We’re excited to work with such a strong client list to inject new levels of confidence in the sector which will help boost revenue for all stakeholders, including advertisers, media agencies, and media owners.”

Using the Veridooh dashboard, clients have full visibility over the performance of their campaigns, with access to more than 400 metrics, such as location, plays, exposure time, ad length, and share of time, which they can use to analyse and optimise their campaigns. The SmartCreative technology doesn’t require integration with media owners which means it can be used anywhere in the world.

“We’re pleased to give our clients the ability to independently verify their OOH campaigns across all formats using Veridooh’s verification solution,” says JCDecaux NZ sales director Gary Rosewarne.

“Providing an added layer of transparency helps brands and agencies understand the impact OOH has on their brand, both in the short and long-term. This will help supercharge OOH’s growth as it continues its post-COVID recovery.”

Veridooh has verified more than 10 billion plays and over AU$ 1 billion of DOOH investment for more than 100 clients across Australia and New Zealand.

Vast Billboards has built a dynamic network of billboards in New Zealand with a mission to provide agencies and brands with cost-effective OOH solutions.

“Advertisers have raised their standards and expect third-party verification to be available across all advertising platforms, including OOH,” says Vast Billboards sales director Ivana Moreton.

“We’re pleased to offer Veridooh’s independent verification solution so that brands can be sure their campaigns are being delivered as booked. Giving them this peace of mind helps them understand the impact OOH is having on their brand.”

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