Balter Brewers taps into real beer lovers market

Balter Brewers has released a brand new campaign titled We Love Good Beer developed in collaboration with Deloitte Digital Creative NZ featuring the types of people usually relegated to playing the extras.

Stirling Howland, Brand Director and Co-founder, Balter Brewing Company says: “This spot is full of the kinds of people we see drinking Balter all across the country. So it’s not really an ad, it’s more of an extremely short documentary, and our hope is that everyone in Australia feels they can identify with someone in it.”

Tom Darlow, Creative Director at Deloitte Creative adds: “I’d like to think we haven’t actually done anything special here. We just looked at the kind of people who already love Balter, and then invited them to sing about it.”

Three time World Surfing Champion and Co-Owner of Balter, Mick Fanning says: “They could have auto tuned me or something at least. I mean, come on.”

Rather than competing for the same audience as every other beer brand, the campaign is designed to reach beer drinking audiences that advertising normally overlooks – equestrian clubs, homewares enthusiasts, gaming showcases, and hair and beauty communities through direct, online and above the line media.

Supporting the campaign are the Palm Beach Womens Soccer Club who have been sponsored for the season by Balter XPA, and further overlooked sponsorship opportunities will be announced in the months ahead.

View the launch film here:

View the bins film here:

Credits:

Client: Balter
Brand Director and Co-Founder: Stirling Howland Art Director: Ben Trueman
Marketing Coordinator: Mia Adams

Agency: Deloitte Digital Creative
APAC Chief Creative Officer: Matt Lawson NZ Chief Creative Officer: Dan Wright Creative Director: Thomas Darlow
Senior Art Director: Harry Skelton
Senior Copywriter: Erin Mattingly Account Service: Abbi Barker
Account Service: Alex Peacock
Film Production: Phil Liefting

Production: Good Oil
Director: Dave Wood
Producer: Lee Thomson
Executive Producer: Andrew McLean DOP: Marty Williams

Editor: Dan Kircher
Post Production: Stuart Bedford (Online), Matic Prusnik (Grade)

Audio: Liquid Studios
Sound Director: Peter Van der fluit Sound Designer: Craig Matuschka Executive Producer: Tamara O’Neill

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