The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.
The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.
The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.