The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.
The post Supply-Path Optimization Is Guiding Video SSP Strategy appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
How to get through a media crisis
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser
Air New Zealand wins March Kantar Ad Impact Award