Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its...
optimization
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion Optimization appeared first on...
As keywords and blue links give way to LLMs, a new crop of startups are rising to meet brands’ demands...
Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop...
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all...
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account...
As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and...
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the...
As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape....