Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
optimization
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying. The post Viant...
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return...
The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at...
Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase...
App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent...
The complexity and lack of transparency in the programmatic ad buying ecosystem makes it hard to understand who you’re buying...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...