Twitter Debuts Twitter Pixel, Conversions API, App Purchase Optimization

Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase Optimization. These new options join Site Visit Optimization, Aggregated Measurement and Events Manager, which the social network debuted in January. Measurement tool Twitter Pixel enables conversion tracking, which Twitter called in a blog post Tuesday…
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