As we undergo major shifts in digital advertising, the evolution and sophistication of programmatic strategies continues to redefine the landscape. Understanding the intricacies of supply-path optimization (SPO) is key to unlocking unparalleled efficiency and value. Advertisers and agencies, specifically, are recognizing the importance of SPO to select strategic SSPs that reduce the number of intermediaries, […]
The post How To Craft An Effective Supply-Path Optimization Strategy appeared first on AdExchanger.
More Stories
Whittaker’s sweetens the deal
How to get through a media crisis
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser