Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.
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