Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes...
Thinks
Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling...
As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community...
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
"The Sell Sider" is a column written by the sell side of the digital media community. Steven Shure has surfed big...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kii To Success? As the ad industry struggles to...
In recent years, a wave of digital challenger banks has disrupted the U.K.'s banking sector, but many of those brands...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
The events of 2020 have fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a...