Amazon bets on celebrities and humor to promote Alexa+. Adweek Feed
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Innovid's new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos....
Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and...
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the...
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid...
The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some...
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a...
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes...
Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling...
As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community...