Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket’s Joshua Koran,
The post Increasing Value Through Interoperability And Smart Path Optimization appeared first on AdExchanger.
More Stories
Whittaker’s sweetens the deal
How to get through a media crisis
oOh!media backs YouthLine ‘Walk the Talk’ fundraiser