An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. You can’t have supply path optimization (SPO) without supply chain transparency. The IAB Tech Lab’s ads.txt and sellers.json initiatives shed… Continue reading »
The post Supply Chain Transparency Is Key To Supply Path Optimization appeared first on AdExchanger.
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