November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers Prove Skeptical of Advertising In Chat-Based Search Engines

As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served. So-called large language model AI systems like ChatGPT could offer users a more interactive way to…
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