November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PepsiCo Marketing VP Hopes Its ‘No Lay’s No Game’ Concept Will Run for Years

A world-famous sports personality coming to your home to watch a game is a dream shared by fans all around the world dream. It is also one that PepsiCo may make a reality through its “No Lay’s No Game” campaign, which the brand’s most senior marketer believes has a core concept that could run for…
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