November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Year Since Changing Leadership, FCB Leans Into Creativity

Susan Credle and Tyler Turnbull took the helm at FCB a year ago, and in that time they have been working to elevate the storied agency’s creative output. Not that the IPG agency needed a huge overhaul–in fact, it was named Adweek’s Global Agency of the Year in 2020–but Credle and Turnbull knew they still…
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