Consumer AI adoption such as chat-based commerce is reshaping the landscape faster than expected. Adweek Feed
creativity
Through a mix of creative campaigns and savvy partnerships, Kellanova outgoing chief growth officer Charisse Hughes and her marketing team...
AUCKLAND, Today: Entries are now open for the IHAC Awards 2026, celebrating standout in-house and hybrid creativity across Australia and...
AUCKLAND, Today: A new global awards program is shaking up how creative excellence is recognised in advertising as AI becomes...
This post was created in partnership with Treasure Data Key takeaways Just as professional drivers rely on cutting-edge engineering to...
Lead with empathy even when resources are limited, and prove that creativity isn’t just a marketing skill—it’s a survival strategy....
AI brands are seeking emotional connection, while consumer brands are using anti-AI sentiment to promote their own authenticity. Adweek Feed
Why Amazon is smart to re-gift 'Joy Ride' two years after its debut. Adweek Feed
AUCKLAND, Today: Publicis Groupe Aotearoa has brought all its Auckland-based agencies under one roof, moving into a brand-new home at...
Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without...