November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

McDonald’s Channels Wednesday Addams to Promote Its Home Menu

The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer. Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value…
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