November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right

Direct-to-consumer brands are rethinking their channel strategy, specifically a return to retail, and for a handful of good reasons. While the pivot takes a contrarian stance on the “unavoidable” takeover of online commerce, smart brands are leaning into national retail relationships with a physical and digital footprint. On the surface, the timing of this shift…
Adweek Feed