November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Global Media Agency of the Year Initiative Masters Fame and Flow

Much like management consultants lean on tried-and-true project frameworks to solve problems, so does the IPG Mediabrands agency Initiative. For several years, agency leaders called the agency’s go-to approach Cultural Velocity. Last year, after elevating performance media expert Dimitri Maex to the global CEO role, Initiative rolled out a new, modified framework that replaced Cultural…
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