As our industry seeks better ways to understand the size of audiences across platforms, audience reach continues to dominate the conversation. But what gets lost in these debates is the
The post If You’re Not Measuring Ad Resonance, You’re Missing An Important Metric appeared first on AdExchanger.
More Stories
Poppi Will Advertise During Super Bowl 59
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad