November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Captain Morgan Is Flipping the Script on Responsible Drinking PSAs

In mid-March, Guinness suggested St. Patrick’s Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan–also owned by drinks behemoth Diageo–has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree…
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