Red Seal celebrates 100 years with new campaign via Supernormal and Studio Nash

One of New Zealand’s best loved, most iconic health and wellness brands, Red Seal, is celebrating 100 years and is marking the occasion with a new campaign.

Red Seal’s story begins in 1923, in a modest store on upper Symonds Street, where William T Anderton opened his natural wellness store. He named it after the protective red seal, which he applied to the packaging on his teas, tinctures, and tonics.

Anderton founded the company with a powerful belief. “Given what it needs the human body strives involuntarily to correct ill health.”  Radical at the time, Anderton’s idea has endured a century of extraordinary change and 100 years later has never been more relevant.

The brand’s modern day take on Anderton’s founding idea is remarkably simple: “When you put incredible in, you get incredible out.”

Over the past 100 years, Red Seal pioneered everyday essentials like, Green Tea and herbal toothpaste in the New Zealand market as well as launching many other natural products before they became popular, many of which are still best sellers today.

“It’s a pretty humbling experience being given the reins to a brand that’s 100 years old. It’s a huge responsibility and opportunity to take this 100 year, overnight New Zealand success story to even more global markets,” says Jez Hawkins, Red Seal Exec General Manager.

With Red Seal celebrating 100 years of Kiwi wellness, Studio Nash and Supernormal, with director Laura Sargisson, worked alongside Red Seal to create a memorable campaign for this household name. 

In today’s health-conscious world, it’s hard to believe that one of New Zealand’s best loved and iconic health and wellness brands is celebrating a century. The company was founded with a powerful belief: “Given what it needs, the human body strives involuntarily to correct ill health.”

In celebration of this achievement, Red Seal have launched a new campaign, which highlights innovations across Oral Care, their largest category.

Director Laura Sargisson summed up her approach to the technically difficult yet very playful scripts simply, taking inspiration from Red Seal’s no-nonsense values and brand philosophy.

“Red Seal is a company that exudes thoughtfulness and trust. They don’t need to make wild claims or engage in scare tactics. Our goal was to create a unique look and feel in the health and wellness space by taking a fresh perspective with a first-person approach. The shoot itself was incredibly technical, and we had to be meticulous in our craft to ensure everything looked perfect. We spent a ton of time in pre-production, collaborating with HODs to carefully craft each scene and shot, right through to VFX testing. It was a real challenge to showcase Red Seal’s extensive product range over the years, but we ultimately came up with a clever solution; a rotating set that symbolises the passage of time and the evolution of the brand.” 

In a world where every product promises instant overnight results, the Red Seal brand ad showcases a truth that we all acknowledge deep down. If we want to achieve anything worthwhile – it takes time, it takes effort and it takes consistency. 

“Incredible doesn’t happen overnight – is the natural evolution of the brand’s positioning of ‘incredible inside’ and reflects William T Anderton’s original founding belief,” says Studio Nash ECD, Dave Nash.

Alicia Fenwick, Head of Marketing at Red Seal says the brand really gets under your skin.

“I find it amazing how many of our former team still stay in touch and keep up with the development of the brand and innovation. I’m incredibly proud of our team, past and present who have all put in a huge amount of work to get us to the market leading position we are in today.”

Credits: 

Client: Red Seal

Executive General Manager: Jez Hawkins

Global Head of Marketing: Alicia Fenwick

Marketing Manager, Brand: Ben Cull

Brand Activation & Insight Manager: Nicola Ross

Content & Digital Marketing Executive: Audrey Nata

Agency: Studio Nash

Executive Creative Director: Dave Nash

Copywriter: Connan James

Art Director: Dave Nash

Senior Account Director: Lauren Clapcott

Social Media Director, Content & Creators: Ash Lynch

Social Media, Senior Account Manager: Courtenay Clark

Head of Studio & Design: Gary Butcher

Media: Slingshot Media

CIO / Partner: Simon Corbett 

Strategy Director: Molly Blacker

Strategist: Sophie Gallagher

Senior Implementation Planner: Louise Laumberg 

Media Assistant: Florence Gleeson‑Cook

Production Company: Supernormal

Director: Laura Sargisson

Executive Producer: Matt McKenzie

Producer: Amanda Summersby

Head of Business Development: Al Keating 

DOP: Mason Bennett

Offline Editor: Archie Porter

Online/VFX: Stu Bedford (The Machine Room)

Colourist: Mikee Carpinter

Audio: Craig Matuschka (Liquid Studios)

The post Red Seal celebrates 100 years with new campaign via Supernormal and Studio Nash appeared first on stoppress.co.nz.

stoppress.co.nz