Culture appoints first Executive Creative Director 

Digital and social media agency, Culture, has appointed Aaron Goldring as the company’s first Executive Creative Director.

Goldring is an awarded agency leader with a 20 plus year career working in New Zealand and the United Kingdom. 

Most recently he was Executive Creative Director at DDB Aotearoa, leading TRACK’s creative offering for AA Insurance, Vodafone, Farmlands, New World and McDonald’s. 

Before returning to New Zealand in 2020, Goldring was Executive Creative Director at London’s ENGINE, where he co-led a creative team of 90 creative specialists. There, he directed award-winning advertising communications and digital experiences for ENGINE’S largest client, E.ON. 

This included a five metre tall pair of glass lungs which tracked and displayed London’s air quality using live pollution data, and a “superpowered” air-pollution-fighting cape for children to wear on the walk to school. 

“Digital is a continually evolving space, it never stops presenting fresh and innovative ways to connect, offering an abundance of opportunities for brands. To help them thrive in these new environments is an awesome challenge,” says Goldring. 

“Culture has an envious portfolio of clients and I look forward to working with the rest of the team to create authentic, socially led work.” 

At Culture, Goldring will oversee social and digital platforms for clients including Rebel Sport, Briscoes, KFC, Villa Maria, Nestlé Purina and AF Drinks. 

Ryan Newton, CEO at Culture, knows the importance of having a talent like Goldring join the team. 

“Culture has been growing steadily and we’ve been looking for a talented creative lead, like Aaron. 

“He has strategic marketing nous and the ability to tell compelling brand stories for our clients across digital and social platforms. 

“I have no doubt Aaron will further Culture’s success, and more widely, join up our creative thinking with Stanley Street and other agencies across the Waitapu Group,” says Newton. 

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