December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk Is Forgoing Public Operators For Unified ID 2.0

Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year. Meanwhile, The Trade Desk is prioritizing private operators as the

The post The Trade Desk Is Forgoing Public Operators For Unified ID 2.0 appeared first on AdExchanger.

AdExchanger