NZ Marketing magazine’s March/April issue has hit desks and includes the results from the Agency Perceptions Survey via TRA along with exclusive features, and a pull-out Map of Adland.
In a recent Agency Perceptions Survey, TRA spoke to 42 senior marketers to get a better understanding of the conversations they’re having with their agency partners. The results were fascinating and revealed that marketers are increasingly relying on their agencies for support across a range of strategic and creative initiatives.
The magazine also includes features on topics including sports sponsorship, how to get the most out of first-party data, podcasting and how AI will impact the industry.
“We speak sports sponsorship in what’s expected to be a big year for global sport, open the lid on ChatGPT and the future of AI in marketing, and as always feature those marketing individuals and organisations doing great things in the industry. Because 2023 is certainly the year brands need to pull out all the stops to be exceptional,” says Editor David Nothling-Demmer.
The magazine also shines a spotlight on New Zealand’s Adland, including new players to the Auckland market such as Thinkerbell Aotearoa, AO Studios and Shotover Creative, and hears from others like Together – NZ, VideoTaxi and Quantum Jump Ltd about their evolving offerings.
Alongside this, the March/April issue features expert advice from some of the country’s leading marketing minds such as Melanie Spencer, Tony Gardner, Anne Boothroyd, Leisa Wall, Maryanne Smith and many more.
If you’re interested in reading the award-winning publication, subscribe for $ 50 for a 1-year (four issues) subscription here. Existing subscribers can also read the latest issue online here.
The post Latest issue of NZ Marketing shares Agency Perceptions Survey results appeared first on stoppress.co.nz.
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